Before You Launch Your New Business Idea, Write a 1-page Strategy Doc

A simple yet powerful approach that produces multiple benefits and has saved me countless hours in my own business ventures

Roots in Product Management

The root of this approach comes from Product Management. PMs sit at the intersection of almost all departments in an organization which means they often ‘see’ new opportunities long before the data reveals them.

How a 1-Pager Will Help

Similarly when you have an exciting new business idea it’s easy to justify to yourself that it’s good so you can simply focus on building. But taking a few minutes to step back and write a 1-page document about it forces you to sift through your buzzing thoughts to succinctly extract and communicate its core elements.

  1. crystallize your idea
  2. and prepare you for pitching the idea to friends, prospects, investors, etc

What Should I Include in My Doc?

To piggy back off of Product Management 1-pagers, depending on the idea I like to include some of these headings:

  • What is the idea?
  • What problem is it solving?
  • It this a real problem worth solving?
  • Who is this solution for?
  • How will I know I’ve actually solved the problem?
  • How will it make money?



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Amanda Emmanuel

🦄 Product & Growth at early-stage startups 🚀 3X founder 😎 Blogs about entrepreneurship, mindset & startups 🏗 Always building